Produced by the British company MARV Films (KA) had an inital budget of $28
million, very large for a British company, and this was because $10.5 million
was spent on distributing the film by the North American company Lionsgate. This
left a budget of $17.5 million on production, which was almost eqaully spent on
above the line costs and below the line costs along with script costs. Kick Ass
wanted to successful gain an American Audience along with a British and
therefore had a larger budget. Location was one way in which production tryed to
entice american audience, with allot of filming taking part in Canada &
America along with England, and the actor Nicholas Cage (A very famous actor
from America) was extra insentive for the American audience to become attracted
to the film. Lionsgate's marketing scheme consisted with the constant release of
new posters and teaser trailers that slowly revealed the idea of super heroes
without powers. The first batch of posters saw each individual charcter have
their own, with their back turned to the camera and the word KICK-ASS was spelt
if all posters were placed together, this revealed the name of movie but
deliberately didn't reveal allot of information about the characters which got
the audience wondering and intrigued about what they could be like. A second
batch of posters were then distributed out, revelaing each individual character
again but this time concentrating on the colour scheme of each and a front shot,
which enticed and attracted the audiences attention, each poster had a url
adress that seemingly linked them to the characters own website, instead all of
them linkign to the (KA) official website were teaser and full length trailers
could be watched. (KA) in return had box office figures of $96 million and won
Best British FIlm in the Empire Awards. ($48 million grossed in North America).
Written by Stephen Hare.
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