Phones4U gave away The Inbetweeners box sets with the Samgsung Galaxy Ace, which not only promoted the show but created hype surrounding the new film.
"Filmology were instrumental in developing the relationship with the film's UK distributors, not only delivering the DVDs and procuring the rights to use the film's images, but providing a holiday competition prize to Crete, too." - Sally Dawson, BIG Group
The primary audience were generally those which enjoyed the TV show, mostly 15-25 in age to signify those approaching sixth form and those who just left university.
The release date of the summer holidays allowed many of which to go and see the film at the cinema, and if not, the DVD was released around Christmas anyway and so most would have purchased that.
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