Analysis of the advert for Lynx Excite body fragrance, entitled 'My Angel Girlfriend'

In this advert, the 'Lynx Excite' body fragrance is meant to be so enticing that 'even angels will fall', and so it's focused on the way the angel gazes at the man who is wearing it.

The advert begins with a shot of the angel and the man having a picnic; the man displays a Trevor Millum 'comic' look as he finds one of her feathers in his sandwich, and she gazes back at him in with a 'catalogue' look (also Trevor Millum), thus stripping her of her human-like qualities and making her seem more innocent and perfect.

Once he looks back up at her, however, she acts in a more humane manner and projects the 'chocolate box' gaze (Marjorie Ferguson, so as to make the audience believe that she is, in fact, real, and they can be just as lucky as the man in the advert if they buy the spray.

The next part of the advert shows us the angel wandering around the town causing more havoc, where she displays several 'carefree' looks (Trevor Millum) and frolics around as she pleases, with, as the look suggests, not a care in the world. This, once again, suggests that she is only to be looked at.

As a man pretending to be a statue startles her, her wings reflexively stretch out and knock her unprepared boyfriend backwards and into a table of flowers; she displays 'comic' looks of surprise at this point, so as to reinstate her 'realness' again, as well as her non-existent imperfections.

The following scene focuses on the pair of them now getting into a car, ready to drive home, when the man realises that the angel's halo has burnt through the roof.
We keep getting the impression that the angel is maybe too high-maintenance for the ordinary man and that he can't handle what the body spray is doing for him, but that he loves it anyway and that she is different and more extraordinary when compared to human girls; this reflects through her gazes, as she switches between 'catalogue' and 'carefree' quite frequently.

The final section of the advert is set in the man's bathroom, where he joins the angel and sprays the Lynx Excite on himself.

This is the first time we get to witness her initial reaction, and in response to this, she casts him a 'romantic' look (Marjorie Ferguson), as if to reinforce the power the body spray has on her, as we have not actually seen this yet, and to insist that the male audience buy it.

Finally, they are disrupted by another angel crashing down into the room, and so his 'angel girlfriend' wraps her arms around him in a protective manner, before the other angel can make her way over.

This ends the advert making you certain of the fact that the body spray will work in giving you tremendous luck with the ladies, and maybe even with an angel or two!